Image by han Soete via Flickr
Does the fashion trend become popular because it is highlighted by the media or is it highlighted by the media because it is popular? Such a question is very similar to chicken and egg one where it is impossible to find out which came first. The truth is that the media latches onto any new trend introduced by a reputed and well established fashion house and highlights it before it becomes a real success at the ground level.
The end result is that the media hype forces many persons to opt for the trend, which in turn makes it more popular. This creates a vicious cycle where even bad fashion trends can quickly become very popular and may appeal to a large number of persons in a very short period of time.
However, such trends fade away because people, at the end of the day, do not like buying anything that makes them look bad. Yet, the reputation of the big fashion house gets reinforced and the role of media is highlighted. This cozy relationship often leads to a loss for the average individual on the street who is forced to accept whatever the media says.
Take media hype with a pinch of salt. If you believe fashion is all about following the popular trend, then you would do well to listen to what the media says. However, if you have your own perception of what looks good on you, you should keep track of the media and the latest trends but should apply your brain before making any choices for your clothes and accessories.












